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Wednesday, January 27, 2010

Have You "Safaried" Yet?

We're talking about our eSafari--our electronic newsletter full of news, games, activities, and crafts. When it comes to social media, how does the eSafari rank with you, especially when considering Facebook and blogging? What particular advantages are you looking for when you click your newsletter open?

Wednesday, January 20, 2010

We Need a Whale of a Winner

Nice close-up whale portraits aren't easy to come by. Whales tend to overflow camera view finders! Which of these potential cover images do you think would better appeal to our 3-6 year old readers of Zootles?

Thursday, January 14, 2010

'Tis Better to Give....

When you give a subscription as a gift, how do you prefer to present it? Does a simple gift card suffice? Do you prefer to wrap that up with a copy of an issue? How about subscription bonus items like stickers or posters--are they the best way of saying the first issue is on its way?

Wednesday, January 6, 2010

Designing a Closing Spread

Whenever we end a Zoobooks issue, we hope to do it with a photograph that is both dramatic and memorable. Here are a couple of choices for our upcoming Butterflies issue, which will reach subscribers in February. Which of these images do you prefer, and why?