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Wednesday, February 17, 2010

Digital Previews

Have you checked out our digital previews of the upcoming issues yet? You can see the entire issue before it ever even arrives in the mail! Do you enjoy this perk, or do you prefer to be kept in suspense until your printed issue is in your hands?

Thursday, February 11, 2010

Jump in to This Photo Dilemma




We're selecting a large, dramatic photo to end our upcoming April issue, Old World Monkeys. We originally started off with the monkey leaping through the forest that you see here. But now we are wondering if the baby riding on its mother's back is more endearing. What do you think?

Wednesday, February 3, 2010

New Contest Ideas

We'd like to offer our readers a chance to share their creativity with others who share their interests. Which of these opportunities do you think people would be most eager for?
1. A place to publish their animal photography
2. A place to publish animal illustrations or stories
3. A place to post fun family photos of kids interacting with animals
Or have you already come up with an even better alternative to these? We'd love to know.

Wednesday, January 27, 2010

Have You "Safaried" Yet?

We're talking about our eSafari--our electronic newsletter full of news, games, activities, and crafts. When it comes to social media, how does the eSafari rank with you, especially when considering Facebook and blogging? What particular advantages are you looking for when you click your newsletter open?

Wednesday, January 20, 2010

We Need a Whale of a Winner




Nice close-up whale portraits aren't easy to come by. Whales tend to overflow camera view finders! Which of these potential cover images do you think would better appeal to our 3-6 year old readers of Zootles?

Thursday, January 14, 2010

'Tis Better to Give....

When you give a subscription as a gift, how do you prefer to present it? Does a simple gift card suffice? Do you prefer to wrap that up with a copy of an issue? How about subscription bonus items like stickers or posters--are they the best way of saying the first issue is on its way?

Wednesday, January 6, 2010

Designing a Closing Spread




Whenever we end a Zoobooks issue, we hope to do it with a photograph that is both dramatic and memorable. Here are a couple of choices for our upcoming Butterflies issue, which will reach subscribers in February. Which of these images do you prefer, and why?